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The Crisis Value Chain
Mandarin Airlines: Satisfied client
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Our Crisis Management Methodology covers all steps of the crisis value chain:
- Crisis creation,
- Crisis realisation,
- Crisis management, and
- Crisis denial.
"It's amazing how many companies ignore crisis creation,"
said Rachel Collins, Chief Crisis Officer at Corporate Hoore.
"I spend six months at each client on this important first step."
"We never had anything more than a mishap until we engaged Corporate Hoore,
said Beth Chan, Risk Manager at Mandarin Airlines.
"Within six weeks we had our first injury, and a major crash within four months."
Like most things, however, the ultimate step is denial.
"Only the true crisis master can harness the energy of an entire
organisation to deny its crises," Rachel concluded.
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